Filipino Australian community leaders could take a lead from their counterparts in the United States in staging a unified community action to further help our kababayans, especially those in Australia working with 457 visas. Secretary Kerry offering a toast in honour of Philippine President Aquino, Malacanang Dec 17, 2013. [Photo: US State Department] US Filipino […]
This is post #8 in our series of short articles on news writing and press releases. The seven earlier posts, some written as early as three years ago, are: * On flyers, press releases and community events * Things we need to know about media alerts and media releases Tips in writing a media release […]
Shortly after we shared our article, “Things we need to know about Media Alerts and Media Releases“, we received feedback in our private emails saying that the article is pedantic. Differentiating the two may appear pedantic, but knowing their difference is a major step to getting better results, or having less frustrations. Unless we know […]
If you are into public (or press) relations for a community association, knowing the difference between a Media Alert and a Media Release will increase your chance of getting results. A Media Alert is an announcement of an upcoming event (press conference, book launch, grand opening, groundbreaking, significant speech, photo op, etc.) It serves to […]
Two weeks ago, during a courtesy call of the members of the Sikat Solar Philippines car team at the Consulate General in Sydney, we had the opportunity to witness the other side ~ the lighter side~ of the team members. Asked to accompany them to the consulate during their 3-day stop-over in Sydney, we asked […]