Asides: When anniversary is not an anniversary

For a very important or significant event, no one can be blamed for being overwhelmed with emotions to the extent that one wishes such event is observed every month if not everyday.

Such was the case perhaps when many years ago a Sydney reporter for a major daily wrote (30 days after that disastrous Bali tsunami) an article which began with, “On the first month anniversary of the tsunami…” Obviously, the newspaper’s day editor missed that very embarrassing slip up.

There is no such thing as “first month anniversary” or any anniversary-related period of time other than with reference to a year. “Anniversary” is a measurement of years originating from the term “annum” or “annual”.

If an event occurs six months after the event, then this is referred to as “six months after the event” or something similar, but not “six month anniversary”.

It is also redundant, and wrong, to refer to “second anniversary” as “second year anniversary”.

We hope that with the forthcoming holidays to mark important dates in our calendar including the ANZAC Centenary, no one would write, “100 years centennial”, “100 years anniversary” or “100th year anniversary.”

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What’s in a name? Or, why a PH law on middle names a big deal to Filipino Italians

Still pending for study by the Committee on Population and Family Relations is House Bill No. 5419, written and filed by Representative Antonio F. Lagdameo of the 2nd District, Davao Del Norte recently.

When passed into law, the bill requires the mandatory use of middle names in all Philippine documents.

Our special interest in this piece of proposed legislation goes back to as early as 2012 when our social media friends in Italy brought to our attention their issues with the Italian Government and Philippine mission in Italy.

Because Italians do not have middle names, Filipino migrants in Italy were being required to dropped their middle names as per Circular No 29 dated October 7, 2010 issued by the Italian Government’s Minister of Foreign Affairs.

Our sources said that the circular was instigated by the Philippine mission in Italy, and the Italian Government was thus adamant to remove it.

The circular applied to Filipino Italians only. For sometime, the issue had become sort of wedge in dividing the Filipino Italian community.

Mention of House Bill 5419 in social media.
Mention of House Bill 5419 in social media.

Now, let’s wait and see how fast the Philippine Congress can act on House Bill 5419 and enact it into a law and give a big boost to the cause of our kababayans in Italy.

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Why using an identity like a business name in your Facebook profile not a good idea

If you are using your Facebook personal account to promote something is not uncommon.

We have seen a number of timelines in FB personal accounts where a business, a group, or a product is promoted. Even a simple photo of food served in a particular restaurant is promotion, knowingly or unknowingly.

Thumbnails of homepages of selected emanila websites [Facebook cover photo]
Thumbnails of homepages of selected emanila websites [Facebook cover photo]

Whether we accept it or not, the objective of sharing and social interaction is promotion.

But to use a “personal account to represent something other than yourself (ex: your business)” for the purpose of promoting your business is something that may be in breach of Facebook Terms.

Thus for example, we converted one of our early personal accounts emanila to a Facebook Page because emanila is not me (although others have associated me with emanila).

The penalty to not complying with the Terms set out by Facebook is, “If you’re using your account to represent something other than yourself, you could permanently lose access to your account if you don’t convert it to a Page.”

So, if you are using a personal profile for a business or for your group or organisation, it is wise to convert your personal account to a Page.

Facebook’s Help pages have step-by-step instructions on how to convert a personal profile to a Page.

Conversion may take a bit of effort, but it is worth every minute of it.

True, you cannot send an “Add Friend” request in a Facebook page unlike in your profile. But even with a personal profile account using a different identity, sending an “Add Friend” request is also not effective anyway.

Think about this: What are the chances of another Facebook personal account holder accepting your request if they don’t have a clue of the real identity of the requesting party?

Also in terms of marketing, a Facebook Page has an edge over a personal account. A Facebook Page is visible to everyone on the internet by default. Every person on Facebook can connect with your Page by “like-ing” your page and then receive their updates in your Page News Feed and interact with them.

Using Facebook Page for your business also helps in enhancing your business image or brand because you are doing the right thing.