These days, layouts, fonts, colours, photos, and all other similar elements are not enough for an effective web design. We need to make sure that our websites are also mobile responsive.
According to the latest estimations by Google, we should expect that about 30% of website traffic within the next 18 months will be coming from mobile devices. Google also reported that more Australians (56%) are browsing the web from their smartphone while in bed.
Those are very compelling reasons for web designers to think of going mobile, or at least make their designs flexible to different browser sizes.
Just because your site is visible or even looking good on desktop is enough. Or even if your site is visible on a mobile device doesn’t mean your customers are able to interact with your site easily.
Give your visitors a great mobile experience whether they’re viewing news, photos or searching for a place to dine in or to stay.
Do not give your readers a reason for ditching your site because they could hardly view what’s on it. Or, perhaps they have to move tap right in order to view what’s behind the right panel border of their device.
For a demonstration of how a mobile-responsive site, try this page. This site is a mobile-responsive. To test its browser size adaptability, minimise your browser’s window. Minimise it to as narrower as possible. You will see the content flows down naturally and the content is still very much readable.
A mobile-responsive site design is different from the 100% fluid page design which shrinks or expands to fit into full browser size but the layout remains the same – only making the columns and fonts smaller or larger.
The first site we have experimented was Philippine Studies at http://emanila.com/philippines. The choice was not accidental and we were targeting on most of its readers who are students and the youth looking for information for their school projects using a smartphone or a tablet.
Where to find mobile-responsive themes?
If your site is running on WordPress and you’re after a mobile-responsive themes, there are a number of developers nowadays who have specialised in designing browser-flexible sites. For our websites, we have been using themes developed by StudioPress and Woothemes which I am sure you have heard of. If not, you can head over to their sites and you will find a number of mobile-responsive themes to suit most needs.