If you are using your Facebook personal account to promote something is not uncommon.
We have seen a number of timelines in FB personal accounts where a business, a group, or a product is promoted. Even a simple photo of food served in a particular restaurant is promotion, knowingly or unknowingly.
Whether we accept it or not, the objective of sharing and social interaction is promotion.
But to use a “personal account to represent something other than yourself (ex: your business)” for the purpose of promoting your business is something that may be in breach of Facebook Terms.
Thus for example, we converted one of our early personal accounts emanila to a Facebook Page because emanila is not me (although others have associated me with emanila).
The penalty to not complying with the Terms set out by Facebook is, “If you’re using your account to represent something other than yourself, you could permanently lose access to your account if you don’t convert it to a Page.”
So, if you are using a personal profile for a business or for your group or organisation, it is wise to convert your personal account to a Page.
Facebook’s Help pages have step-by-step instructions on how to convert a personal profile to a Page.
Conversion may take a bit of effort, but it is worth every minute of it.
True, you cannot send an “Add Friend” request in a Facebook page unlike in your profile. But even with a personal profile account using a different identity, sending an “Add Friend” request is also not effective anyway.
Think about this: What are the chances of another Facebook personal account holder accepting your request if they don’t have a clue of the real identity of the requesting party?
Also in terms of marketing, a Facebook Page has an edge over a personal account. A Facebook Page is visible to everyone on the internet by default. Every person on Facebook can connect with your Page by “like-ing” your page and then receive their updates in your Page News Feed and interact with them.
Using Facebook Page for your business also helps in enhancing your business image or brand because you are doing the right thing.