Telemarketing DNCR compliance revisited

by Romy on August 10, 2009

in Business & Marketing, Suggestions

Our report last March about Do Not Call Register compliance , or rather lack of compliance, elicited some favourable response from our readers.

We suggested in that report that it is wise for call centres and telemarketers to check what systems they have in place to ensure that they comply with relevant privacy legislations.

Last week, we noted that another company was penalised by the Australian Communications and Media Authority (ACMA) for breach of the DNCR where the company’s outsourced telemarketers called DNCR numbers.

What we found interesting in the recent case is the requirement of ACMA that contractual provisions with telemarketers should extract DNCR compliance. In addition to the penalty, the offending company also received a formal warning from the government watchdog that it should look into its contract provisions with outside call centres to make sure that the latter comply with the DNCR act as well.

ACMA chairman Mr Chris Chapman said: “If you decide to outsource your telemarketing, you should take steps to protect your business by ensuring robust contractual provisions are in place, and through maintaining adequate control and oversight of the outsourced operations.”

Proper contract documentation is one compliance-risk minimisation technique that companies including telemarketers should not overlook.

To our friends in call centres: How much do we know about Do Not Call Register legislations?

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{ 1 comment… read it below or add one }

Rob Sarmiento August 12, 2009 at 1:30 pm

thanks a lot for this post & directing us to the DNCR site. found it useful and will send it to friends working in call centers

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